Introduction
Mad Men is a popular American television drama series that aired from 2007 to 2015. The show is set in the 1960s and follows the lives of the employees of a New York-based advertising agency, Sterling Cooper. Renault, the French automaker, played a significant role in the show, and its cars were prominently featured in several episodes. In this article, we'll take a closer look at Renault's involvement in Mad Men and discuss how it impacted the show's popularity.
Renault's Partnership with Mad Men
Renault's partnership with Mad Men began in 2010 when the company announced that it would sponsor the show's fourth season. As part of the partnership, Renault provided several vintage cars to be used on set, including a 1965 Renault Dauphine and a 1966 Renault 10. These cars were featured in several episodes of the show, and they helped to create an authentic 1960s atmosphere.
The Renault Dauphine
The Renault Dauphine was one of the most popular cars of the 1960s, and it was featured in several episodes of Mad Men. The car was first introduced in 1956 and was in production until 1967. It was a rear-engined, four-door sedan that was known for its unique styling and excellent fuel efficiency. The car's popularity in the 1960s made it a perfect fit for Mad Men, and it helped to create an authentic 1960s atmosphere on set.
The Renault 10
The Renault 10 was another popular car of the 1960s and was also featured in several episodes of Mad Men. The car was first introduced in 1965 and was in production until 1971. It was a front-engine, front-wheel-drive sedan that was known for its excellent handling and performance. The car's unique styling and performance made it a perfect fit for Mad Men, and it helped to create an authentic 1960s atmosphere on set.
Renault's Impact on Mad Men
Renault's partnership with Mad Men helped to create an authentic 1960s atmosphere on set and added to the show's overall popularity. The use of vintage Renault cars helped to transport viewers back in time and gave them a glimpse of what life was like in the 1960s. Renault's involvement in the show also helped to increase the company's brand recognition in the United States, as the show had a large following and was highly acclaimed by critics.
Conclusion
In conclusion, Renault's involvement in Mad Men was a significant factor in the show's success. The use of vintage Renault cars helped to create an authentic 1960s atmosphere on set, and it gave viewers a glimpse of what life was like during that time period. Renault's partnership with the show also helped to increase the company's brand recognition in the United States, and it helped to solidify Renault's place in automotive history.
